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Kick Your Content Marketing Up a Notch
Your content marketing needs a kick! It needs some spice, some extra flavor. Yes, I know, all of my references are dated, sue me! In my day, Emeril Lagasse was the chef to watch on Food Network (this is when Bourdain was still on there). Why? Because everything he made was kicked up a notch.…
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Read This Before Your Next Website Redesign
I recently hosted a webinar on BizSugar talking about what I consider to be the essentials of any small business website. Consider this a comprehensive cheat sheet for your next web redesign project. I’m not a designer nor am I a developer. I am a digital marketer with 20+ years of managing web design projects.…
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Press Release: Wellspring Digital Partners with BaseBuild for App Development
FOR IMMEDIATE RELEASE Contact: Laura Pajaro laura@wellspringsearch.com (717) 658-8683 Wellspring Digital, LLC and Basebuild, Inc. Partner Delivering Enterprise App Dev & Digital Marketing Transformation Strategic partnership marries state-of-the-art iOS/Android app development, website design and programming with enterprise-grade digital marketing transformation for SMBs and the enterprise. Gettysburg, PA and Salt Lake City, UT – June 21,…
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What Google’s HTTP Security Warnings Mean for Your Lead Generation
Why You Must Adopt HTTPS Before July 2018 Popular web browsers such as Chrome, Firefox, and Internet Explorer/Edge have been pushing Not Secure information for websites using the old HTTP protocol and signaling security for those using the more secure HTTPS. Google has announced they are going further, starting this July when ALL sites using…
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Negative SEO and Disavowing Links
Why is it so easy to damage a business with Negative SEO? This post is about managing negative SEO, what to monitor for, what you can do about it, and is aimed at business owners and managers responsible for their organization’s websites. I am seeing a distinct rise in the number of negative SEO attacks…
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Dominating Local Search Results
Optimizing for Google Maps and Local Search Results Dominating local search results and getting into Google Maps is essential for businesses dependent upon walk-in traffic, or have a distinct local catchment area for their customers. If you are not in the Google Maps box when it is shown, or in the top 3 organic search…
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Google’s Major Broad Core Algorithm Change and What This Means to Your SEO
SEO is moving a focus upon keywords to user intent with your website content Google updates its algorithm every day, sometimes twice a day, but recently we had a major, broad core algorithm update that caused tremors for webmasters and SEOs. Instead of minor tweaks to how the search engine works, a Broad Core Algorithm…