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How do SEOs provide value?
When working as an SEO we tend to know what the job is; ranking pages. How we go about that varies widely depending on the needs of the site, the business and the resources at hand. Forget the old “SEO is Dead” mantra, SEO is more complicated than ever. Your strategy is more important than…
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The SEO Audit Toolbox
On some communities I am a part of, people keep asking about what I think the ‘best tools’ are and other audit elements. For starters, an audit is dependent on the needs of the site and the client. One really shouldn’t do cookie-cutter audits. A framework is great, but it needs to be tailored to…
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