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Google E-A-T, Link Building, and SEO’s Future
I was talking to Karl Hindle, our CEO and resident SEO nerd, about the latest Google Core Algorithm update. My concern was whether or not our clients would be affected by this update. His answer confirmed what I suspected, “if you’re doing white-hat SEO, these updates rarely hurt and often help your rankings over time.”…
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Search Intent, Content Marketing, and B2B SEO Priorities
Back in the day, I used to talk endlessly about Utility Content, content marketing that solved a problem for the user. Your content should entertain, inform, or educate. It should serve a purpose. All of that still matters but these days we need to also focus heavily on search intent. Why? Because Google does. What…
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What Is Search Intent And Why Is It Important In SEO?
We welcome Omi Sido, a highly experienced enterprise SEO who is currently Senior Technical SEO for Canon (Europe) as a first-time contributor to the Wellspring Search blog. In this post, Omi tackles Search Intent and why this is important to both SEO and generating customers from your website. Converting More Customers and User Search Intent…
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How do SEOs provide value?
When working as an SEO we tend to know what the job is; ranking pages. How we go about that varies widely depending on the needs of the site, the business and the resources at hand. Forget the old “SEO is Dead” mantra, SEO is more complicated than ever. Your strategy is more important than…
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The SEO Audit Toolbox
On some communities I am a part of, people keep asking about what I think the ‘best tools’ are and other audit elements. For starters, an audit is dependent on the needs of the site and the client. One really shouldn’t do cookie-cutter audits. A framework is great, but it needs to be tailored to…