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Essential Digital Marketing Glossary, Marketing Automation and CRMs
Well, so far in this epic journey to demystify all the digital marketing jargon out there, we’ve covered the essential vocabulary for SEO, parts one and two, and Paid Search and Social, parts one and two. If you missed these, here’s a quick overview to bring you up to speed. Digital marketing is riddled with…
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Marketing Automation Tips and Definitions
Marketing. It’s tricky. Marketing principles are hard to grasp, and the execution of great marketing shifts frequently. Customer behavior evolves, policies alter, algorithms change, and all the while, new platforms and tools keep cropping up. Capitalizing on these changes and opportunities requires businesses to rely on marketing automation. It gives marketers access to real-time analytics,…
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Don’t Let Marketing Automation Overwhelm You
Technology can be a blessing and a curse, sometimes at the same time, and each year seems to bring more tech to marketers. It’s easy to become overwhelmed by all this new martech whizbang stuff that all the cool kids are talking about. Marketing technology is tough if all you’re focused on is learning all…
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The Relationship Between Automated Drip Campaigns & Your Sales Process
If you’ve read my posts in the past then you know that I have a penchant for longer, more detailed posts. In this new year, I’ve decided to mix it up a bit. I will still write longer-format, information-rich posts, but I also want to get out some quick yet still informative posts between 500-800…
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Why Your Business Should Use Marketing Automation
What Is Marketing Automation? Marketing automation is an industry, tool, and technology. It’s so many things at once which makes it quite intimidating at first. However, once you jump into the world of marketing automation, it makes lives easier for both customers and owners alike. Marketing automation is the use of technology to automate marketing…