Use the Power of Social Media Influencers to Promote Your Business
Word of mouth is one of the most effective mediums. Leveraging the power of influencer marketing can benefit your business enormously.
Why Influencer Marketing is So Powerful
Social media influencers build very tight relationships with their audience and may affect their decisions by showing examples. If a celebrity endorses a brand or uses a product, their followers will likely do the same.
But influencer marketing is not only about celebrities. Micro- and even nano-influencers take part in smaller campaigns every day. Their audiences may be small but much more loyal.
In a nutshell, influencer marketing is an extremely flexible and versatile instrument that can skyrocket your brand awareness.
Influencer Marketing Campaign Process
Running a successful influencer marketing campaign is a multi-step process. Here are the main stages:
The first step to the desired result is determining the goals of the campaign, the message to spread, and the channels to use. These and other questions are discussed in a meeting with a client. As a result, we will have a blueprint that will allow us to run an effective campaign. It includes:
- Campaign goals
- Target audience
- Main message to convey
- Types of content to create
- Platforms to use
- Number and size of influencers
Identifying the right influencers
Now to the hardest part. Choosing the wrong influencer will not only waste your time and money; in the worst-case scenario, it may even harm your business.
To find a perfect influencer, you have to make sure that:
- Their audience is authentic and the engagement rate is high
- Their audience demographics match your target audience
- Their content and tone of voice resonate with your brand’s
- They are ready to collaborate with your brand
- Their pricing matches your expectations
At Wellspring Digital, we use a set of influencer marketing tools that allows us to search for the right influencers quickly and effectively.
Creating and publishing content
Just as with any other marketing activity, content is king. The main rule when it comes to influencer marketing content is don’t create it yourself. Creating plain and clear guidelines for influencers is vital but giving them a certain level of freedom is important as well. Each influencer has their own unique voice. Let that voice be heard. The main challenge here is to find the delicate balance when the influencer creates genuine content while conveying your brand’s message.
Monitoring campaign performance
Vanity metrics are great and look neat in the reports, but what real value does an influencer marketing campaign bring to your business? It depends on the goals of each individual campaign. Sometimes you want to raise awareness and your key metric is reach. Sometimes you want to boost a specific product’s sales, and then you have to make sure you can identify conversions through this channel. We will monitor your campaigns and get all the data needed to measure their performance.
We will provide you with all the data regarding your campaign in a clear and transparent manner. During this stage, we will also discuss the results with you and offer ideas on how to build on your success.
Let’s Influence the World Together
Our influencer marketing experts are always ready to custom-tailor a campaign personally for you, so let’s get in touch and discuss your needs!