I had the pleasure of hosting a SerpStat Twitter chat recently. They asked me about the effectiveness of landing pages along with some other important questions. I’ve repurposed the information I shared on the chat for this format, something I talk about in this post about content marketing. I hope you find this as useful …
Are Landing Pages Still Effective for PPC Campaigns? Read More »
It’s ok, it happens to the best of us, no need to beat yourself up over it. What are “negative keywords?” This is a list of terms that have the exact opposite intent of your target keywords or can change the meaning of a keyword. This list tells Google what terms you do not want …
Are You Using Negative Keywords in Your PPC Campaigns? Read More »
No one likes to waste money. Unfortunately, with PPC, pay-per-click advertising, it’s not always clear that you are wasting money. First, let’s clarify what I mean by PPC. PPC or pay-per-click advertising is an all-encompassing term that covers the following, at a minimum… Google AdWords Bing AdWords Social Media Advertising (Facebook, Twitter, LinkedIn, etc.) Amazon …