Google E-E-A-T: Authority of Content, Its Author, and The Website Where It Lives
Google E-E-A-T, while not a direct ranking factor for SEO, can mean the difference between a website that ranks and one that gets lost in the vast wasteland of Internet noise. Google recently added an extra E to its acronym, turning E-A-T into E-E-A-T, which is even more annoying to type. Anyway, that extra E …