Empathy in Marketing

Tasty Nuggets of Wisdom from Today’s Top Marketers

We’ve been hosting a podcast for over well over a year now called the Wellspring Digital Chat. I’ve been fortunate to talk to some of my favorite marketers, including but not limited to Ann Handley, Scott Stratten, David Meerman Scott, and Mark Schaefer. I’ve been going back through some of these interviews looking for inspiration …

Tasty Nuggets of Wisdom from Today’s Top Marketers Read More »

Ann Handley, Scott Monty, and Jay Baer on the Importance of Empathy in Marketing

We do this little video podcast thing called the Wellspring Digital Chat. Check it out if you haven’t already. Some of the smartest marketers out there come and chat about digital marketing challenges, ideas, and future trends. I noticed a certain trending topic in the last few interviews I did… empathy in marketing. So, I …

Ann Handley, Scott Monty, and Jay Baer on the Importance of Empathy in Marketing Read More »

Wellspring Digital Chats – Scott Monty, Former Social Media Marketing Svengali at Ford, Keynote, Consultant

If you’ve read any good book on social media marketing, then chances are very likely that you heard of Scott Monty. Scott’s efforts with social media marketing at Ford Motor Company are legendary. The former CEO of Ford Motor Company, Alan Mullaly, called Scott a “visionary.” That’s high praise from someone like Alan. But, there …

Wellspring Digital Chats – Scott Monty, Former Social Media Marketing Svengali at Ford, Keynote, Consultant Read More »