email marketing

Wellspring Digital Chats – Jason Falls, Author of Influencer Marketing Book, Winfluence

I’ve known Jason Falls for some time now and consider him a good friend. He’s just all-around good people. The Southern accent doesn’t hurt either. 🙂 Jason’s book, The Rebel’s Guide to Email Marketing, co-written with uber-dude DJ Waldow, is one of my all-time favorites. I am currently reading Winfluence and it is looking to …

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Marketing Automation Tips and Definitions

Marketing. It’s tricky. Marketing principles are hard to grasp, and the execution of great marketing shifts frequently. Customer behavior evolves, policies alter, algorithms change, and all the while, new platforms and tools keep cropping up. Capitalizing on these changes and opportunities requires businesses to rely on marketing automation. It gives marketers access to real-time analytics, …

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Tasty Nuggets of Wisdom from Today’s Top Marketers

We’ve been hosting a podcast for over well over a year now called the Wellspring Digital Chat. I’ve been fortunate to talk to some of my favorite marketers, including but not limited to Ann Handley, Scott Stratten, David Meerman Scott, and Mark Schaefer. I’ve been going back through some of these interviews looking for inspiration …

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