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How SEO, PR, and Social Media Build Vectors of Proof
I’ve been giving a talk recently about the importance of understanding Google E-A-T. In it, I have a slide that mentions vectors of proof. To me, these are the holy grail of digital marketing. What do I mean by vectors of proof? First, what is a vector? Britannica defines vectors as… a quantity that has…
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Wellspring Digital CEO, Karl Hindle, Joins SALSAL Board
CEO and Company Founder, Karl Hindle Has Joined The Save a Leg, Save a Life Foundation Board For Immediate Release: Frederick MD, October 26, 2022 Wellspring Digital is proud to announce that our Founder and CEO, Karl Hindle has accepted the invitation to serve on the board of the Save a Leg, Save a Life…
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9 SEO Experts on 2020’s Impact and SEO Priorities for 2021, Part One
Working at Wellspring Digital with an SEO OG, Karl Hindle, has given me access to some of the smartest people in SEO. I’ve been able to interview a few of them already, namely Lily Ray, Duane Forrester, Jim Hedger, and Tim Capper. And more are on their way. 2020 was a year of upheaval, to…
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The Relationship Between Automated Drip Campaigns & Your Sales Process
If you’ve read my posts in the past then you know that I have a penchant for longer, more detailed posts. In this new year, I’ve decided to mix it up a bit. I will still write longer-format, information-rich posts, but I also want to get out some quick yet still informative posts between 500-800…
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Google E-A-T, Link Building, and SEO’s Future
I was talking to Karl Hindle, our CEO and resident SEO nerd, about the latest Google Core Algorithm update. My concern was whether or not our clients would be affected by this update. His answer confirmed what I suspected, “if you’re doing white-hat SEO, these updates rarely hurt and often help your rankings over time.”…
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Search Intent, Content Marketing, and B2B SEO Priorities
Back in the day, I used to talk endlessly about Utility Content, content marketing that solved a problem for the user. Your content should entertain, inform, or educate. It should serve a purpose. All of that still matters but these days we need to also focus heavily on search intent. Why? Because Google does. What…
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Does Website UX Matter for SEO?
In the past, in another life, I argued that SEO was simply just good UX (user experience). This was a massive oversimplification of what SEO really involves, and I admit I was naive and not very learned in the art of technical SEO. Well, now I work for Karl Hindle, a world-class SEO, and I…