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Yoast Is Not An SEO Strategy
I have nothing against Yoast, they’re a great company run by very smart people. I use the Yoast plugin all the time. But, and I think the people at Yoast would agree, the plugin alone is not a viable SEO strategy, it’s a tool. We work with clients and client vendors who come to us…
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9 SEO Experts on 2020’s Impact and SEO Priorities for 2021, Part Three
Working at Wellspring Digital with an SEO OG, Karl Hindle, has given me access to some of the smartest people in SEO. I’ve been able to interview a few of them already, namely Lily Ray, Duane Forrester, Jim Hedger, and Tim Capper. And more are on their way. 2020 was a year of upheaval, to…
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A Brief History of Google Search Updates
Google has established itself as a tech giant in the world and amongst other industries. Founded in the late 1990s by Larry Page and Sergey Brin, it became a powerhouse almost immediately. This was largely due to the implemented ideas by its founders and other developers. However, it has maintained this superpower image with constant…
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Why Google E-A-T Should Matter to Everyone
No, Google is not looking to start eating people, at least not publicly. Sorry. Where was I? Oh yeah, Google E-A-T. Google added E-A-T to its search quality guidelines in 2014. E-A-T stands for… Expertise Authoritativeness Trustworthiness Since then there has been lots of speculation as to whether E-A-T is part of Google’s search algorithm…
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3 Things That Can Help or Hurt Your Website’s SEO
SEO or search engine optimization is the practice of getting your website to rank well for targeted keywords and phrases. It used to be super easy to do but that was like 20 years ago. Now, SEO is an ongoing practice that takes skill and patience. Achieving a ranking in the search engine results pages…