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Does Website UX Matter for SEO?
In the past, in another life, I argued that SEO was simply just good UX (user experience). This was a massive oversimplification of what SEO really involves, and I admit I was naive and not very learned in the art of technical SEO. Well, now I work for Karl Hindle, a world-class SEO, and I…
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A Brief History of Google Search Updates
Google has established itself as a tech giant in the world and amongst other industries. Founded in the late 1990s by Larry Page and Sergey Brin, it became a powerhouse almost immediately. This was largely due to the implemented ideas by its founders and other developers. However, it has maintained this superpower image with constant…
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How to deal with a Google Algorithm Update
So here we are again (Sept 25th 2019).. and what I have been starting to call YAGO time (Yet Another Google Update). And yes, things are certainly getting interesting, given that Google themselves told us about it. You see, once upon a time we’d never know if something was going on with Google’s algorithms. We’d…
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Google and click data – is it a ranking factor?
If there’s one thing that can drive a veteran SEO nuts, it’s the myths and misconceptions. Beyond the fact that it’s just damned irritating, there’s also real-world affects as we often have to get into debates on them with clients. To the point of actually wasting valuable time dis-proving them. And if you’re me? There’s…
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Google Discover; A new Angle for SEO
First things first. The SEO industry often seemingly has a bit of a identity issue. What exactly is it that we do? From “technical” SEOs to content strategists and more… it’s kinda hard to nail down. Link builders? Check. Audit specialists, present and accounted for. To me? At the end of the day I “optimize”…