-
Are Landing Pages Still Effective for PPC Campaigns?
I had the pleasure of hosting a SerpStat Twitter chat recently. They asked me about the effectiveness of landing pages along with some other important questions. I’ve repurposed the information I shared on the chat for this format, something I talk about in this post about content marketing. I hope you find this as useful…
-
Are You Using Negative Keywords in Your PPC Campaigns?
It’s ok, it happens to the best of us, no need to beat yourself up over it. What are “negative keywords?” This is a list of terms that have the exact opposite intent of your target keywords or can change the meaning of a keyword. This list tells Google what terms you do not want…
Latest Posts
- 6 Reasons Your Company’s Content Engine is Stalling Out
- 6 Best Practices for Branding Co-Marketed Content
- Essential Digital Marketing Glossary, Marketing Automation and CRMs
- A 10-Point Guide For Improving WordPress Site Security
- Wellspring Digital CEO, Karl Hindle, Joins Hurwitz Breast Cancer Fund’s Board