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12 Common Google PPC Mistakes
Almost every business owner who has tried Google PPC has made mistakes. In fact, it’s practically impossible not to make any mistakes when you’re just starting out. The good news is that most of these mistakes are easily avoidable with a little bit of knowledge and caution. Here are the 12 most common Google PPC ...
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8 Common PPC Mistakes to Avoid
First, what is PPC? When we say PPC at Wellspring Digital, we are talking about any sort of paid search and digital marketing. It could be Google Ads, Bing Ads, Paid Social, Amazon, YouTube, and so on and so forth. For this article, I am going to focus on some high-level and common mistakes that ...
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Are Landing Pages Still Effective for PPC Campaigns?
I had the pleasure of hosting a SerpStat Twitter chat recently. They asked me about the effectiveness of landing pages along with some other important questions. I’ve repurposed the information I shared on the chat for this format, something I talk about in this post about content marketing. I hope you find this as useful ...
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Are You Using Negative Keywords in Your PPC Campaigns?
It’s ok, it happens to the best of us, no need to beat yourself up over it. What are “negative keywords?” This is a list of terms that have the exact opposite intent of your target keywords or can change the meaning of a keyword. This list tells Google what terms you do not want ...
