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Marketing Strategy

  • Marketing Must Be Customer-Centric

    Marketing Must Be Customer-Centric

    Seems like such a silly thing to say these days. Of course, marketing has to be customer-centric. Or am I assuming too much? I think I might just be. After all, why would so many companies, B2B and B2C, be creating so much noise that clearly doesn’t have the customer’s needs in mind? We’ve been…

  • Marketing Isn’t Advertising

    Some people think marketing is simply commercials or ads. They consider it to be some form of paid promotion and nothing else. In their minds, marketing and advertising are the same things, interchangeable words. We all thought blogging and social media would change all that. These new platforms were going to swoop in and save…

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