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Marketing Automation Provides Answers – Multi-Touch Revenue Attribution for the Win
In this post we will find out how Marketing Automation and Multi-Touch Revenue Attribution can answer today’s critical business questions… How much does closing a sale cost? How much time? What level of effort? Do our customers even care about our product while they are in crisis mode? During a robust economy, we don’t ask…
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Marketing Automation and Lead Nurturing in the Time of COVID-19
Marketing automation has revolutionized marketing and sales processes for all types of businesses. Even non-profits, associations, and educational institutions can benefit from an expertly executed marketing automation effort. The robots are taking over! But, is it still OK to nurture leads in a pandemic using marketing automation? Can the robots have a heart? My daughter…
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What To Expect Inside a Marketing Automation Platform
The Essential Components of a Marketing Automation Solution by Karl Hindle Marketing Automation is one of the big marketing buzzwords, especially over the last couple of years as platforms emerge targeting SMBs. We need to escape the hype and focus on just what this technology can do to fuel our efforts to achieve business goals.…