-
Content Marketing: Work Smarter, Not Harder
What do you think when you see the word “content?” Do you break out in a cold sweat? Glaze over? Or think “someone else handles that?” Content marketing is real, it’s being done every day all over the world, it can improve your bottom line and your reputation, and there’s even a Content Marketing Institute!…
-
Repurpose Your Marketing Assets & Survive
A Crisis Journal: Follow along as a Food & Beverage magazine editor moves from print to digital production in one-week. What is it like to shift your market plan in 48 hours, on a shoestring budget? I found out during the COVID-19 pandemic. Survival of a Virginia small business depended on Repurposing Assets. To capture…
-
Brand and Digital Marketing
The medium isn’t the message. It’s the brand. Without the right strategy, your digital marketing will fail—guaranteed. It’s a brutal fact: in the new COVID-19 normal, businesses that haven’t adapted to digital marketing will have to do so quickly or perish. Traditional advertising—print, broadcast, direct mail—will shrink to a smaller percentage of a complete marketing…
-
A Quick and Easy Content Audit You Can Do at Home!
Finally, no more sitting in long meetings with a verbose CEO and a bunch of bored staffers! This is a content audit you can do quickly and easily. Impress your friends!! Great at parties!! Seriously though, let’s get organized. I’m here to help. Organizing content should be an exercise that you can do with a…
-
What Web Design Agencies Need to Know about ADA Compliance
Wellspring Digital welcomes Anna Fox from Hire Bloggers as a first-time contributor to our blog. Learn more about what web design agencies need to know about ADA compliance with this blog from Anna. The Americans With Disabilities Act, or ADA, is a civil rights protection law that keeps companies from discriminating against individuals who are…