marketing strategy

Wellspring Digital Chats: David Meerman Scott, Best Selling Author and Marketing Authority

We’re very excited to bring you some really groundbreaking stuff here… Fanocracy. It’s the concept that our next guest, David Meerman Scott, and his daughter Reiko Scott, detail in their new book called, well, Fanocracy. We’re really digging this book here at Wellspring Digital. We highly recommend you grab it. It will change your thinking …

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Wellspring Digital Chats: Mathew Sweezey, Director of Market Strategy at Salesforce

We’re super excited to take you inside the mind of one of today’s most important marketers. This week’s Wellspring Digital Chat is with Mathew Sweezey, Director of Market Strategy at Salesforce. He is also the author of a book we love here at Wellspring Digital, The Context Marketing Revolution. We highly recommend you pick it …

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Wellspring Digital Chats: Christopher S. Penn, Co-Founder and Chief Data Scientist of Trust Insights

We’re starting a new video series of interviews with some of the smartest marketers we can get our hands-on. We’re excited to kick things off with every marketer’s favorite marketer, Chris Penn. In this interview, Chris talks about… The evolution of marketing in the last 10 years The power of “They Ask, You Answer” AI …

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Brand and Digital Marketing

The medium isn’t the message.  It’s the brand.  Without the right strategy, your digital marketing will fail—guaranteed.  It’s a brutal fact: in the new COVID-19 normal, businesses that haven’t adapted to digital marketing will have to do so quickly or perish.  Traditional advertising—print, broadcast, direct mail—will shrink to a smaller percentage of a complete marketing …

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What Web Design Agencies Need to Know about ADA Compliance

Wellspring Digital welcomes Anna Fox from Hire Bloggers as a first-time contributor to our blog. Learn more about what web design agencies need to know about ADA compliance with this blog from Anna. The Americans With Disabilities Act, or ADA, is a civil rights protection law that keeps companies from discriminating against individuals who are …

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Build Your Digital Marketing Plan on a Solid Foundation of Core Values

Since I joined the Wellspring Digital team, I have given this some thought and gained a fresh perspective. Wellspring’s core values are simple yet very powerful: Integrity – Always be honest and do the right thing, even if it’s hard. Transparency – Hide nothing from the client; make them a part of the team and …

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Marketing Automation: Why It’s Vital for Your Business

Marketing Automation is essential for attracting customers—which ultimately brings in revenue. By automating marketing tasks, we free up resources you could be expending on creating new leads for your company. Through marketing automation, tasks such as emailing initial prospects, following up on demo requests, scheduling appointments, and other necessary but timely processes can be taken …

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