Why You Need Marketing Analytics and Dashboards
Taking chances and guessing is not an effective business strategy. Consistent positive results are only possible when each decision is supported by data.
This universal rule applies especially to digital marketing. It is so easy to waste a fortune on a campaign because it feels like the right thing to do – and find out that it does not resonate with your audience. You need to embrace a data-driven approach if you want to maximize digital marketing ROI and reach your goals.
However, there is a caveat: it is very easy to get lost in the abundance of data. Only the most important and meaningful pieces of information will help you make the right business decisions. And that is where Wellspring Digital comes in.
Each company faces unique challenges and has unique goals. We will create a custom-tailored set of dashboards and reports that are relevant to you. We will help you analyze and get the most out of this data.
What You’ll Get
- Complete analysis of your digital marketing efforts
- Digital marketing metrics and KPIs evaluated and prioritized
- Bottlenecks and growth points identified
- Real-time dashboards with the most relevant data
- Dashboard and data analysis training
- Regular reporting sessions with in-depth analysis and tactical input
What We’ll Do
Initial analysis. We will take a thorough look at your digital marketing efforts and your business goals. As a result, we will create a list of tools that will be used to gather all the information you will need.
KPIs and metrics evaluation. We will review your current data gathering and results measuring processes and streamline them to increase their effectiveness. We will also identify tools necessary to create dashboards and reports.
Bottlenecks and growth points analysis. In the process of analyzing your business and digital marketing processes or lack thereof, we will gather insights that can increase your efforts and open new possibilities for your company’s growth. We will present these findings to you in a form of an actionable plan.
Dashboards creation. We will create a set of interactive dashboards that will show you the most important metrics and trends. You will be able to compare and export data from these dashboards. When needed, they will automatically update in real-time to provide you with the most relevant data.
Dashboards and data analysis training. We will explain how to analyze and use the data presented in dashboards. No coding skills needed! Reporting: Don’t have time to meticulously analyze dashboards? We can do it for you! We will provide you with regular reports with the most important data presented in a simple and straightforward form.