Why You Need LinkedIn Advertising
The audience is what makes LinkedIn unique among other social media platforms. It is specifically designed for networking and career development. The user base on LinkedIn is highly professional and engaged, making it an ideal platform for B2B marketing.
Whether you want to increase your brand awareness, get more quality leads, or sell a specific product – LinkedIn is the perfect channel to reach out to decision-makers worldwide.
Some businesses hesitate to advertise on LinkedIn because the cost per click (CPC) is usually higher than on other social media platforms such as Facebook or Instagram. However, there is a good reason: LinkedIn is a perfect example of the “quality over quantity” approach where businesses can reach a highly targeted and relevant audience.
LinkedIn’s advertisement tools allow advertisers to target users based on job title, company size, industry, and location, ensuring that their message reaches the right people. It is even possible to reach decision-makers at specific companies, which can be more cost-effective in the long run compared to broader advertising campaigns.
The variety of ad formats is another important advantage of LinkedIn advertising. Among them are sponsored content, sponsored InMail, display ads, and video ads. You can use various formats depending on your target audience and business goals.
Businesses that may benefit from advertising on LinkedIn include B2B tech companies, professional services firms, staffing and recruiting agencies, and financial institutions. Additionally, any business that wants to reach a professional audience and build brand awareness on the platform may benefit from advertising on LinkedIn.
What You’ll Get
- Advertising Strategy Assessment
- Realistic and Achievable Campaign Goals
- Engaging Ad Copy
- Campaign Setup
- Performance Tracking
- Analysis and Reporting
What We’ll Do
- Assess your advertising strategy: we will ensure that your ad strategy is aligned with other marketing activities and will contribute to your business goals.
- Set campaign goals: we will help you define realistic goals for your LinkedIn ads campaign and track their progress.
- Create Ads: we will carefully choose from various ad formats and ensure that your ad is visually appealing, clearly communicates your message, and aligns with your brand’s tone and messaging.
- Setup campaign: we will pick relevant target audiences to ensure that your message reaches the right recipients and resonates with them.
- Track performance: we will monitor your campaign and optimize it if needed to increase its effectiveness.
- Analyze and report: we will provide detailed reports on each campaign with an analysis of its effectiveness and recommendations on your next move.