Wellspring Digital Chats

Wellspring Digital Chat – Scott Stratten, Best Selling Author of Unmarketing

OK, you are in for a real treat on this one. Scott Stratten is one of our favorite marketers, sorry Unmarketers. Scott Stratten is the best-selling author of Unmarketing which is a must-read for every marketer out there. His blog, Unlearn, is also a must-read. And this interview is a must-watch! In it, we discuss… …

Wellspring Digital Chat – Scott Stratten, Best Selling Author of Unmarketing Read More »

Wellspring Digital Chat – Tim Capper, Local SEO and Google My Business Expert

In this episode of Wellspring Digital Chats, we have a good friend of Wellspring Digital and a foremost expert on Google My Business, Tim Capper. There is some really useful stuff in this one. Picking Tim’s brain was a treat for me and will be for you too. Our fearless leader, Karl Hindle, told me …

Wellspring Digital Chat – Tim Capper, Local SEO and Google My Business Expert Read More »

Wellspring Digital Chat – Adele Revella, Founder and CEO of the Buyer Persona Institute

Adele Revella literally wrote the book on buyer personas. She also founded the Buyer Persona Institute. So, if ever there was an expert on buyer personas, it’s Adele! I have relied on Adele and the Buyer Persona Institute for years. She is a living, breathing encyclopedia (those were info sources before Google) of all things …

Wellspring Digital Chat – Adele Revella, Founder and CEO of the Buyer Persona Institute Read More »

Ann Handley, Scott Monty, and Jay Baer on the Importance of Empathy in Marketing

We do this little video podcast thing called the Wellspring Digital Chat. Check it out if you haven’t already. Some of the smartest marketers out there come and chat about digital marketing challenges, ideas, and future trends. I noticed a certain trending topic in the last few interviews I did… empathy in marketing. So, I …

Ann Handley, Scott Monty, and Jay Baer on the Importance of Empathy in Marketing Read More »

Wellspring Digital Chats – Jay Baer, Best Selling Author and Principal at Convince and Convert

Today we are very fortunate to have the one and only Jay Baer. Jay is a best selling author and sought after keynote. I have been looking forward to this one. His books are always in my recommendation lists. Talk Triggers, Youtility, and Hug Your Haters should be required reading for any marketer. And they’ve …

Wellspring Digital Chats – Jay Baer, Best Selling Author and Principal at Convince and Convert Read More »

Wellspring Digital Chats – Scott Monty, Former Social Media Marketing Svengali at Ford, Keynote, Consultant

If you’ve read any good book on social media marketing, then chances are very likely that you heard of Scott Monty. Scott’s efforts with social media marketing at Ford Motor Company are legendary. The former CEO of Ford Motor Company, Alan Mullaly, called Scott a “visionary.” That’s high praise from someone like Alan. But, there …

Wellspring Digital Chats – Scott Monty, Former Social Media Marketing Svengali at Ford, Keynote, Consultant Read More »

Wellspring Digital Chats – Ann Handley, CCO at MarketingProfs and Author of Everybody Writes

I love Ann Handley. She is the undisputed (I’ll fight you if you dispute) queen of content. Her books Content Rules! and Everybody Writes are must-reads for anyone trying to tackle content marketing. She is also funny, charming, and great at dinner parties… Recently, she interviewed Billy Beane of Money Ball fame on a MarketingProfs …

Wellspring Digital Chats – Ann Handley, CCO at MarketingProfs and Author of Everybody Writes Read More »

Wellspring Digital Chats – Robert Rose, Content Marketing Expert, Author, Consultant, and Badass

Robert Rose is one of those guys with a resume that just goes and goes. I struggled with writing the title to this post because there is just so much to say. He has helped global brands with strategic marketing advice, helped build and lead the Content Marketing Institute, founded and runs The Content Advisory, …

Wellspring Digital Chats – Robert Rose, Content Marketing Expert, Author, Consultant, and Badass Read More »

Wellspring Digital Chats – Lily Ray, SEO Director at Path Interactive

On this week’s Wellspring Digital Chat, we have the amazingly versatile and talented Lily Ray, legit SEO expert, DJ, drummer, and fitness evangelist. Karl Hindle, CEO, and Founder of Wellspring Digital, kept bugging me to set up an interview with Lily. Once I heard she was a drummer, I made haste. We do talk a …

Wellspring Digital Chats – Lily Ray, SEO Director at Path Interactive Read More »

Wellspring Digital Chats – Joe Pulizzi – Author and Former Director of the Content Marketing Institute

We are super fortunate to have Joe Pulizzi with us. Joe is the founder and former director of the Content Marketing Institute and also an Amazon best-selling author of many books, some non-fiction and some fiction. In his latest book, Corona Marketing, Joe Pulizzi dives into 13 steps a marketing professional needs to take NOW …

Wellspring Digital Chats – Joe Pulizzi – Author and Former Director of the Content Marketing Institute Read More »