Wellspring Digital Chats

Wellspring Digital Chats – Michele Linn, Chief Strategy Officer for Mantis Research and Survey Expert

Today we have one of my favorite content marketers. Her articles on the Content Marketing Institute and other blogs are must-reads. She’s a content marketing OG, the very first employee at the CMI, and one of my go-to resources on how to do content right. “Before Mantis Research, Michele worked for Content Marketing Institute. As …

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Wellspring Digital Chats – Chris Brogan and Kerry O’Shea Gorgone, Co-Hosts of the Backpack Show

Podcasts are all the rage. Seems like every celebrity has one and more businesses are getting in on the action. But just because you can do a podcast doesn’t always mean you should. If you’re considering starting a podcast or even have one in the works, I highly recommend watching this edition of the Wellspring …

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Wellspring Digital Chats – Mark Schaefer, Keynote Speaker, Marketing Consultant, and Best-Selling Author

Today we have one of my favorite authors and thoughtful marketers. He is another one of my very favorite people, bloggers, authors, speakers, marketers, and educators. He’s written many of my favorite marketing books, all of which I recommend, such as Content Code, Known, Marketing Rebellion, and his newest must-read, Cumulative Advantage. In this, we …

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Wellspring Digital Chats – Maddy Osman, SEO Content Strategist & Founder at The Blogsmith

Today we have a fellow word junkie and an expert on SEO content strategy. She writes the posts I always read on Search Engine Journal and is a dedicated soldier in the battle for more quality content. We get deep into some SEO content strategies, specifically, we discuss… Why content is still so important The …

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Wellspring Digital Chats – Shonali Burke, Social PR Pioneer, Digital Innovator, and TEDx Speaker

Today we have a good buddy of mine and the first person to mention the term “social PR” to me years back. She’s on lots of best-of lists and should definitely be on yours. We get to the bottom of: Why creativity is about being nimble, flexible, and versatile Human to human marketing Why brands …

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Wellspring Digital Chats – Mike King, SEO, Founder and Managing Director for iPullRank

Today we have an SEO, self-described Marketing Technologist, keynote speaker, Search Marketer of the Year, and rapper. I first met Mike when we were speaking at a Digital Summit conference, I miss those. In this episode, we discuss… Mobile-first indexing Missing SEO tools Team alignment and marketing success Relying on Google for SEO answers Similarities …

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Wellspring Digital Chat – Amber Naslund, Principal Content Consultant at LinkedIn

Amber Naslund is a buddy who happens to be one of the smartest marketers and the best B2B content expert I know. I’m certain you will agree. In this interview, we discuss… Boring B2B Content and How to Fix It B2B Buying Is an Emotional Process Marketing as a System Content Marketing Is a Long …

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Wellspring Digital Chats – Alan K’necht, Canadian Search Awards Judge, Speaker, and Analytics Wrangler

It seems silly to say that 20+ is a very long time but in terms of the Internet, it is. Alan K’necht was working with search and analytics before there was a Google and even a Yahoo! It’s important to understand the history of search because it gives us insight into the motivations of the …

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Wellspring Digital Chats – Zach Messler, Messaging & Product Marketing Magician

I met Zach on one of those countless Zoom things and knew right away that he was someone who needed to be on our Wellspring Digital Chat series. Zach is that rare breed who can help you develop messaging and positioning that actually works! Here’s what we got into on this chat… How important are …

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Wellspring Digital Chats – Duane Forrester, VP of Industry Insights with Yext

Duane Forrester is one of those SEOs who every other SEO knows. He is a wealth of information on the subject, so much so that this interview runs a little on the longer side. Trust me, it’s worth it! You simply cannot teach what Duane knows. Officially, Duane is the VP of Industry Insights at …

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