Wellspring Digital Chats

Wellspring Digital Chats – Duane Forrester, VP of Industry Insights with Yext

Duane Forrester is one of those SEOs who every other SEO knows. He is a wealth of information on the subject, so much so that this interview runs a little on the longer side. Trust me, it’s worth it! You simply cannot teach what Duane knows. Officially, Duane is the VP of Industry Insights at …

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Wellspring Digital Chats – Jim Hedger, SEO Expert and Co-Host of the Webcology Podcast

Jim Hedger is what we like to call an FOK, friend of Karl. Karl Hindle, our fearless CEO is an old-school, hardcore SEO. As such, he’s friends with all the other grumpy SEOs who have been doing this for 20+ years. Luckily, Jim Hedger is an absolute delight. So, we won’t hold the FOK status …

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Wellspring Digital Chat – Scott Stratten, Best Selling Author of Unmarketing

OK, you are in for a real treat on this one. Scott Stratten is one of our favorite marketers, sorry Unmarketers. Scott Stratten is the best-selling author of Unmarketing which is a must-read for every marketer out there. His blog, Unlearn, is also a must-read. And this interview is a must-watch! In it, we discuss… …

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Wellspring Digital Chat – Tim Capper, Local SEO and Google My Business Expert

In this episode of Wellspring Digital Chats, we have a good friend of Wellspring Digital and a foremost expert on Google My Business, Tim Capper. There is some really useful stuff in this one. Picking Tim’s brain was a treat for me and will be for you too. Our fearless leader, Karl Hindle, told me …

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Wellspring Digital Chat – Adele Revella, Founder and CEO of the Buyer Persona Institute

Adele Revella literally wrote the book on buyer personas. She also founded the Buyer Persona Institute. So, if ever there was an expert on buyer personas, it’s Adele! I have relied on Adele and the Buyer Persona Institute for years. She is a living, breathing encyclopedia (those were info sources before Google) of all things …

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Ann Handley, Scott Monty, and Jay Baer on the Importance of Empathy in Marketing

We do this little video podcast thing called the Wellspring Digital Chat. Check it out if you haven’t already. Some of the smartest marketers out there come and chat about digital marketing challenges, ideas, and future trends. I noticed a certain trending topic in the last few interviews I did… empathy in marketing. So, I …

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Wellspring Digital Chats – Jay Baer, Best Selling Author and Principal at Convince and Convert

Today we are very fortunate to have the one and only Jay Baer. Jay is a best selling author and sought after keynote. I have been looking forward to this one. His books are always in my recommendation lists. Talk Triggers, Youtility, and Hug Your Haters should be required reading for any marketer. And they’ve …

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Wellspring Digital Chats – Scott Monty, Former Social Media Marketing Svengali at Ford, Keynote, Consultant

If you’ve read any good book on social media marketing, then chances are very likely that you heard of Scott Monty. Scott’s efforts with social media marketing at Ford Motor Company are legendary. The former CEO of Ford Motor Company, Alan Mullaly, called Scott a “visionary.” That’s high praise from someone like Alan. But, there …

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Wellspring Digital Chats – Ann Handley, CCO at MarketingProfs and Author of Everybody Writes

I love Ann Handley. She is the undisputed (I’ll fight you if you dispute) queen of content. Her books Content Rules! and Everybody Writes are must-reads for anyone trying to tackle content marketing. She is also funny, charming, and great at dinner parties… Recently, she interviewed Billy Beane of Money Ball fame on a MarketingProfs …

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Wellspring Digital Chats – Robert Rose, Content Marketing Expert, Author, Consultant, and Badass

Robert Rose is one of those guys with a resume that just goes and goes. I struggled with writing the title to this post because there is just so much to say. He has helped global brands with strategic marketing advice, helped build and lead the Content Marketing Institute, founded and runs The Content Advisory, …

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