Wellspring Digital Chats

Wellspring Digital Chats – Sarah Weise, UX Researcher and Author of Instabrain: The New Rules for Marketing to Generation Z

We are super fortunate to have Sarah Weise with us. Sarah helps organizations improve their products and marketing through rapid customer research! Her book, Instabrain: The New Rules for Marketing to Generation Z, is on my recommendation shortlist. Personally, I assumed I knew what Generation Z was all about. Boy was I wrong. In this …

Wellspring Digital Chats – Sarah Weise, UX Researcher and Author of Instabrain: The New Rules for Marketing to Generation Z Read More »

Wellspring Digital Chats: Gini Dietrich, Founder and CEO at Spin Sucks

Today I get to bring you one of my most favorite people, Gini Dietrich. Gini is the founder and CEO of SpinSucks.com, a keynote speaker, author of Spin Sucks, the book, and purveyor of all things PESO!!! In this video, Gini discusses… What Is PR Today? Adopt the PESO Model or Suffer the Consequences The …

Wellspring Digital Chats: Gini Dietrich, Founder and CEO at Spin Sucks Read More »

Wellspring Digital Chats: Neal Schaffer, Author, The Age of Influence, Influencer Marketing Speaker & Consultant

We’re excited to share Neal Schaffer with you. He is the author of The Age of Influence and one of the foremost experts on influencer marketing. In this interview we talk about: Your Employees as Influencers Micro and Nano-Influencers Content Sourcing How to Treat Influencers Brands as Influencers Influencer marketing is nothing new and there’s …

Wellspring Digital Chats: Neal Schaffer, Author, The Age of Influence, Influencer Marketing Speaker & Consultant Read More »

Wellspring Digital Chats: David Meerman Scott, Best Selling Author and Marketing Authority

We’re very excited to bring you some really groundbreaking stuff here… Fanocracy. It’s the concept that our next guest, David Meerman Scott, and his daughter Reiko Scott, detail in their new book called, well, Fanocracy. We’re really digging this book here at Wellspring Digital. We highly recommend you grab it. It will change your thinking …

Wellspring Digital Chats: David Meerman Scott, Best Selling Author and Marketing Authority Read More »

Wellspring Digital Chats: Mathew Sweezey, Director of Market Strategy at Salesforce

We’re super excited to take you inside the mind of one of today’s most important marketers. This week’s Wellspring Digital Chat is with Mathew Sweezey, Director of Market Strategy at Salesforce. He is also the author of a book we love here at Wellspring Digital, The Context Marketing Revolution. We highly recommend you pick it …

Wellspring Digital Chats: Mathew Sweezey, Director of Market Strategy at Salesforce Read More »

Wellspring Digital Chats: Christopher S. Penn, Co-Founder and Chief Data Scientist of Trust Insights

We’re starting a new video series of interviews with some of the smartest marketers we can get our hands-on. We’re excited to kick things off with every marketer’s favorite marketer, Chris Penn. In this interview, Chris talks about… The evolution of marketing in the last 10 years The power of “They Ask, You Answer” AI …

Wellspring Digital Chats: Christopher S. Penn, Co-Founder and Chief Data Scientist of Trust Insights Read More »