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Your Handy Dandy Google E-E-A-T Checklist
Don’t get eaten by your competition. See what I did there? I’ve been reading and talking about E-E-A-T quite a bit lately. I recently did a talk for the Digital Summit Series about E-E-A-T and decided I would share that information with you, the loyal reader. 🙂 In case you’ve been under a rock or…
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Essential Digital Marketing Glossary, Part Two, SEO
If you missed part one, just a quick note to catch you up on what we’re doing here. The digital marketing world is riddled with jargon, acronyms, and other terminology that might be confusing for some. Many of us assume that you know what we’re talking about when, in fact, you don’t. So, Alex and…
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Recession Threats Make This A Perfect Time to Invest in SEO
The post-pandemic world is a very bizarre place. Inflation is a problem. Banks are collapsing. And we’re still having supply chain issues. But, technically, we’re not in a recession. That said, many economists are assuring us that one is coming. While the economic climate is less than ideal right now, things are still not yet…
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Essential Digital Marketing Glossary, SEO, Part One
The digital marketing world is riddled with jargon, acronyms, and other terminology that might be confusing for some. When people ask me what I do at dinner parties, I lose them the minute I hit them with jargon. To that end, Alex Tsygankov and I have decided to give you the glossary that you need…
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SEO Is Never Done
In a recent episode of The Rankable Podcast, guest Crystal Carter of Wix made a statement that I think is so important… “SEO is never done!” While this may seem obvious to some, others believe that SEO is a “project” with a beginning, middle, and end. Anecdotally, this seems especially true in the so-called “C-Suite.”…