Paid Social

Wellspring Digital Chats – Purna Virji, Senior Content Solutions Evangelist at LinkedIn

Purna Virji is one of those people you see on just about every list. She’s been named the most influential PPC expert of 2016, and is a regular keynote, sometimes at the conferences where I speak. I’ve seen her speak and she knows her stuff! Of course, 2016 was about 20 lifetimes ago. Today Purna …

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Are You Wasting Money with Your PPC Campaign?

No one likes to waste money. Unfortunately, with PPC, pay-per-click advertising, it’s not always clear that you are wasting money. First, let’s clarify what I mean by PPC. PPC or pay-per-click advertising is an all-encompassing term that covers the following, at a minimum… Google AdWords Bing AdWords Social Media Advertising (Facebook, Twitter, LinkedIn, etc.) Amazon …

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