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Wellspring Digital Chats – Janet Driscoll Miller, Author of Data-First Marketing and Marketing Mojo CEO

I’ve known Janet for quite some time, and I can say that she is one of the smartest marketers I know. You’d have to be to write a kickass book called Data-First Marketing. When I see Janet is a speaker where I’m speaking, I make sure to go to her session because I know it …

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Conversation Rate Optimization: Don’t Ignore the Micro-Conversions

  Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied to a goal. Generally, this is considered something like orders, a contact form submission, or a product demo. Conversion rate optimization is the process of making small incremental changes to increase the number of …

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Wellspring Digital Chats – Alan K’necht, Canadian Search Awards Judge, Speaker, and Analytics Wrangler

It seems silly to say that 20+ is a very long time but in terms of the Internet, it is. Alan K’necht was working with search and analytics before there was a Google and even a Yahoo! It’s important to understand the history of search because it gives us insight into the motivations of the …

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