content marketing

3 Things Digital Marketers Can Do Now for Long-Term Success

Being online makes people impatient. Whether it’s individuals or businesses, everyone wants quick responses and fast results. Their metrics may differ, but the underlying impatience can be observed across the spectrum. With digital marketing though, you have got to play the long game. There is never a point at which businesses can switch to auto-pilot …

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Wellspring Digital Chat – Ardath Albee, Buyer Persona and B2B Marketing Expert

Ardath Albee is one of my go-to authorities on B2B marketing strategy. As the CEO & B2B Marketing Strategist at Marketing Interactions, Inc., understands today’s B2B digital marketing landscape better than just about anyone I know. I’ve been doing this digital marketing thing for quite some time now and for as long as I can …

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Wellspring Digital Chats – Ann Gynn, Content Marketing Consultant, Trainer & Speaker

Ann Gynn is one of my content people, meaning we both live, love, and preach the importance of great content marketing. It’s a fellowship of sorts. Yes, we’re weird. I am very excited to geek out on content with Ann. Whenever I’m reading a really good post on Content Marketing Institute, there’s a good chance …

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Marketing Automation Tips and Definitions

Marketing. It’s tricky. Marketing principles are hard to grasp, and the execution of great marketing shifts frequently. Customer behavior evolves, policies alter, algorithms change, and all the while, new platforms and tools keep cropping up. Capitalizing on these changes and opportunities requires businesses to rely on marketing automation. It gives marketers access to real-time analytics, …

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Wellspring Digital Chats – Janet Driscoll Miller, Author of Data-First Marketing and Marketing Mojo CEO

I’ve known Janet for quite some time, and I can say that she is one of the smartest marketers I know. You’d have to be to write a kickass book called Data-First Marketing. When I see Janet is a speaker where I’m speaking, I make sure to go to her session because I know it …

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SEO Tips for 2022

Search engine optimization (SEO) is one of the most important aspects of online marketing. It can help you get your website ranked higher in search results, which means more traffic and more sales. In this guide, we will discuss the latest SEO trends that will dominate in 2022. We will also provide tips on how …

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Wellspring Digital Chats – Purna Virji, Senior Content Solutions Evangelist at LinkedIn

Purna Virji is one of those people you see on just about every list. She’s been named the most influential PPC expert of 2016, and is a regular keynote, sometimes at the conferences where I speak. I’ve seen her speak and she knows her stuff! Of course, 2016 was about 20 lifetimes ago. Today Purna …

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