Why Your Business Should Use Marketing Automation

What Is Marketing Automation? Marketing automation is an industry, tool, and technology. It’s so many things at once which makes it quite intimidating at first. However, once you jump into the world of marketing automation, it makes lives easier for both customers and owners alike. Marketing automation is the use of technology to automate marketing …

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Wellspring Digital Chats – Joe Pulizzi – Author and Former Director of the Content Marketing Institute

We are super fortunate to have Joe Pulizzi with us. Joe is the founder and former director of the Content Marketing Institute and also an Amazon best-selling author of many books, some non-fiction and some fiction. In his latest book, Corona Marketing, Joe Pulizzi dives into 13 steps a marketing professional needs to take NOW …

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Wellspring Digital Chats – Sarah Weise, UX Researcher and Author of Instabrain: The New Rules for Marketing to Generation Z

We are super fortunate to have Sarah Weise with us. Sarah helps organizations improve their products and marketing through rapid customer research! Her book, Instabrain: The New Rules for Marketing to Generation Z, is on my recommendation shortlist. Personally, I assumed I knew what Generation Z was all about. Boy was I wrong. In this …

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Marketing Automation Provides Answers – Multi-Touch Revenue Attribution for the Win

In this post we will find out how Marketing Automation and Multi-Touch Revenue Attribution can answer today’s critical business questions… How much does closing a sale cost? How much time? What level of effort? Do our customers even care about our product while they are in crisis mode? During a robust economy, we don’t ask …

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