Wellspring Digital Chats – SEO | PPC | Marketing Automation | Content Marketing

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Justin Levy, Head of Influencer Marketing and Community, Demandbase [Podcast]

I’ve never met Justin Levy in real life, but I feel as if I have known him for years. Justin has gone through some medical trials and has been very public about it on social media and on his https://www.builtunstoppable.com/ website. I can say, without a doubt, that the marketing community (at least the ones…
Watch Now: Justin Levy, Head of Influencer Marketing and Community, Demandbase [Podcast]

Ann Handley, Scott Monty, and Jay Baer on the Importance of Empathy in Marketing

We do this little video podcast thing called the Wellspring Digital Chat. Check it out if you haven’t already. Some of the smartest marketers out there come and chat about digital marketing challenges, ideas, and future trends. I noticed a certain trending topic in the last few interviews I did… empathy in marketing. So, I…
Jay Baer, Best Selling Author and Principal at Convince and Convert [Podcast]

Today we are very fortunate to have the one and only Jay Baer. Jay is a best selling author and sought after keynote. I have been looking forward to this one. His books are always in my recommendation lists. Talk Triggers, Youtility, and Hug Your Haters should be required reading for any marketer. And they’ve…
Scott Monty, Former Social Media Marketing Svengali at Ford, Keynote, Consultant [Podcast]

If you’ve read any good book on social media marketing, then chances are very likely that you heard of Scott Monty. Scott’s efforts with social media marketing at Ford Motor Company are legendary. The former CEO of Ford Motor Company, Alan Mullaly, called Scott a “visionary.” That’s high praise from someone like Alan. But, there…
Ann Handley, CCO at MarketingProfs and Author of Everybody Writes [Podcast]

I love Ann Handley. She is the undisputed (I’ll fight you if you dispute) queen of content. Her books Content Rules! and Everybody Writes are must-reads for anyone trying to tackle content marketing. She is also funny, charming, and great at dinner parties… Recently, she interviewed Billy Beane of Money Ball fame on a MarketingProfs…
Robert Rose, Content Marketing Expert, Author, Consultant, and Badass [Podcast]

Robert Rose is one of those guys with a resume that just goes and goes. I struggled with writing the title to this post because there is just so much to say. He has helped global brands with strategic marketing advice, helped build and lead the Content Marketing Institute, founded and runs The Content Advisory,…
Lily Ray, Google E-E-A-T Expert, SEO Director at Amsive Digital [Podcast]

On this week’s Wellspring Digital Chat, we have the amazingly versatile and talented Lily Ray, legit SEO expert, DJ, drummer, and fitness evangelist. Karl Hindle, CEO, and Founder of Wellspring Digital kept bugging me to set up an interview with Lily. Once I heard she was a drummer, I made haste. We do talk a…
Joe Pulizzi – Author and Former Director of the Content Marketing Institute [Podcast]

We are super fortunate to have Joe Pulizzi with us. Joe is the founder and former director of the Content Marketing Institute and also an Amazon best-selling author of many books, some non-fiction and some fiction. In his latest book, Corona Marketing, Joe Pulizzi dives into 13 steps a marketing professional needs to take NOW…
Sarah Weise, UX Researcher and Author of Instabrain: The New Rules for Marketing to Generation Z [Podcast]

We are super fortunate to have Sarah Weise with us. Sarah helps organizations improve their products and marketing through rapid customer research! Her book, Instabrain: The New Rules for Marketing to Generation Z, is on my recommendation shortlist. Personally, I assumed I knew what Generation Z was all about. Boy was I wrong. In this…
Gini Dietrich, Founder and CEO at Spin Sucks, Keynote Speaker [Podcast]

Today I get to bring you one of my most favorite people, Gini Dietrich. Gini is the founder and CEO of SpinSucks.com, a keynote speaker, author of Spin Sucks, the book, and purveyor of all things PESO!!! In this video, Gini discusses… What Is PR Today? Adopt the PESO Model or Suffer the Consequences The…

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