• How Google might handle Query Classification and Re-writes

    These days a lot of folks in the SEO world are focused on “user intent” and satisfying the queries that people are using to find what they’re after. They look at everything from user profiles and implicit user feedback (bounce rate, time on site, dwell time etc) to entities and more. But one thing I…

  • What Is Search Intent And Why Is It Important In SEO?

    What Is Search Intent And Why Is It Important In SEO?

    We welcome Omi Sido, a highly experienced enterprise SEO who is currently Senior Technical SEO for Canon (Europe) as a first-time contributor to the Wellspring Search blog. In this post, Omi tackles Search Intent and why this is important to both SEO and generating customers from your website. Converting More Customers and User Search Intent…