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The SEO Audit Toolbox
On some communities I am a part of, people keep asking about what I think the ‘best tools’ are and other audit elements. For starters, an audit is dependent on the needs of the site and the client. One really shouldn’t do cookie-cutter audits. A framework is great, but it needs to be tailored to…
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How to deal with a Google Algorithm Update
So here we are again (Sept 25th 2019).. and what I have been starting to call YAGO time (Yet Another Google Update). And yes, things are certainly getting interesting, given that Google themselves told us about it. You see, once upon a time we’d never know if something was going on with Google’s algorithms. We’d…
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