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Anyone Remember Google’s QDF?
Yea, it’s been a while hasn’t it? For those that might not be aware, or remember, QDF stands for; query deserves freshness. These days it seems the industry tends to be more interested in buzz-words such as RankBrain, Bert, EAT and more. Which are, interestingly enough, often fuzzy concepts that we can’t really optimize for,…
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Qualifying Clients SEO Success Starts Here
Qualifying Clients If you’re working at an agency, boutique or even freelance, which clients you take on can make a huge difference to not only the bottom line, the success of the contract, but your sanity as well. But it’s not always as easy, nor obvious, as it might seem. If you’ve been in the…
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How Do PPC and SEO Work Together?
SEO and PPC: A Match Made in Heaven? I was on the phone with a prospective SEO client who specialize in compressed air technology, and one of the questions they had was why were we the only SEO agency to add PPC into the mix? That is a very valid question, not least as both…