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Why Google E-A-T Should Matter to Everyone
No, Google is not looking to start eating people, at least not publicly. Sorry. Where was I? Oh yeah, Google E-A-T. Google added E-A-T to its search quality guidelines in 2014. E-A-T stands for… Expertise Authoritativeness Trustworthiness Since then there has been lots of speculation as to whether E-A-T is part of Google’s search algorithm…
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3 Things That Can Help or Hurt Your Website’s SEO
SEO or search engine optimization is the practice of getting your website to rank well for targeted keywords and phrases. It used to be super easy to do but that was like 20 years ago. Now, SEO is an ongoing practice that takes skill and patience. Achieving a ranking in the search engine results pages…
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What Google’s HTTP Security Warnings Mean for Your Lead Generation
Why You Must Adopt HTTPS Before July 2018 Popular web browsers such as Chrome, Firefox, and Internet Explorer/Edge have been pushing Not Secure information for websites using the old HTTP protocol and signaling security for those using the more secure HTTPS. Google has announced they are going further, starting this July when ALL sites using…
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Google’s Major Broad Core Algorithm Change and What This Means to Your SEO
SEO is moving a focus upon keywords to user intent with your website content Google updates its algorithm every day, sometimes twice a day, but recently we had a major, broad core algorithm update that caused tremors for webmasters and SEOs. Instead of minor tweaks to how the search engine works, a Broad Core Algorithm…
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