• Build Your Digital Marketing Plan on a Solid Foundation of Core Values

    Since I joined the Wellspring Digital team, I have given this some thought and gained a fresh perspective. Wellspring’s core values are simple yet very powerful: Integrity – Always be honest and do the right thing, even if it’s hard. Transparency – Hide nothing from the client; make them a part of the team and…

  • 3 Ways to Get Control of Your Marketing Automation

    3 Ways to Get Control of Your Marketing Automation

    Marketing automation has revolutionized marketing. We can now connect with our prospects at every point in the “sales funnel.” We no longer have to guess about any digital marketing effort’s efficacy. Effective marketing automation doesn’t mean “stalking” or “annoying” your target audience. It means you give them the information they want at each point along…