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6 Reasons Your Company’s Content Engine is Stalling Out
Companies across various industries are rushing into the content marketing arena – developing content to spread awareness, improve “findability” in search, gain the trust of potential customers, and extract contact information from prospects to initiate an ongoing relationship that will (hopefully) ring the register in the future. The “content engine” is the team, processes, and…
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6 Best Practices for Branding Co-Marketed Content
As digital marketing is becoming more complicated and competitive, co-marketing campaigns are becoming increasingly popular and beneficial. These campaigns involve two or more brands collaborating on a shared marketing project, combining their strengths and audiences for greater impact. These collaborations also bring the challenge of co-branding the content effectively. Co-branding is important for many reasons:…
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Content Marketing: How Trust and Authenticity Define Your Brand Messaging
There is WAY too much content in the world today, and a lot of it is just plain junk. Sorry, but it’s true. That’s why quality content continues to be a topic of conversation in the digital marketing world. In fact, Google recently rolled out an algorithm update called the “Helpful Content Update.” Any guesses…
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Is Your Content Marketing Helpful?
Content marketing, the practice of creating content to stimulate interest in your brand, needs to serve a purpose for the reader. Google has even told us that your content should be helpful! That may seem obvious to some, but then why is there so much crap content out there? Yeah, I said it! We’re spewing…
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Content Marketing in 2022 – Tips and Trends
It doesn’t matter what industry you’re trying to win – content marketing has to be part of your marketing strategy. As we’ve watched the evolution of content marketing and how important it is for search engine optimization, brand awareness, and more, there are trends that have emerged in recent years that should be part of…