• Content Marketing: How Trust and Authenticity Define Your Brand Messaging

    Content Marketing: How Trust and Authenticity Define Your Brand Messaging

    There is WAY too much content in the world today, and a lot of it is just plain junk. Sorry, but it’s true. That’s why quality content continues to be a topic of conversation in the digital marketing world. In fact, Google recently rolled out an algorithm update called the “Helpful Content Update.” Any guesses…

  • Is Your Content Marketing Helpful?

    Is Your Content Marketing Helpful?

    Content marketing, the practice of creating content to stimulate interest in your brand, needs to serve a purpose for the reader. Google has even told us that your content should be helpful! That may seem obvious to some, but then why is there so much crap content out there? Yeah, I said it! We’re spewing…

  • Kick Your Content Marketing Up a Notch

    Kick Your Content Marketing Up a Notch

    Your content marketing needs a kick! It needs some spice, some extra flavor. Yes, I know, all of my references are dated, sue me! In my day, Emeril Lagasse was the chef to watch on Food Network (this is when Bourdain was still on there). Why? Because everything he made was kicked up a notch.…

  • Does Your Website or Blog Feature Evergreen Content?

    Does Your Website or Blog Feature Evergreen Content?

    Does your website or blog feature evergreen content? This type of content has a longer shelf life than most of the information we publish. Because it’s not tied to the latest headlines, evergreen content remains relevant for years and attracts inbound links. As you know, Google loves sites with plenty of genuine links coming in.…

  • 5 Tips for Content Marketing During a Pandemic

    As the coronavirus pandemic wears on, many businesses are thinking about how best to use content marketing to achieve business goals. It’s a complex undertaking. On one hand, no one wants to be seen as attempting to profit from the pain and misery of so many people. On the other hand, consumers are engaging with…