Adele Revella, Founder and CEO of the Buyer Persona Institute [Podcast]
Adele Revella literally wrote the book on buyer personas. She also founded the Buyer Persona Institute. So, if ever there was an expert on buyer personas, it’s Adele! I have relied on Adele and the Buyer Persona Institute for years. She is a living, breathing encyclopedia (those were info sources before Google) of all things …