Elizabeth Downing

Liz Downing is a writer and marketer with over 13 years experience in creating superior copy and marketing materials across a wide variety of industries. Currently, she is eyeball deep in ecommerce, but she likes to keep her mind nimble and her fingers moving on a keyboard.

Marketing Automation Tips and Definitions

Marketing. It’s tricky. Marketing principles are hard to grasp, and the execution of great marketing shifts frequently. Customer behavior evolves, policies alter, algorithms change, and all the while, new platforms and tools keep cropping up. Capitalizing on these changes and opportunities requires businesses to rely on marketing automation. It gives marketers access to real-time analytics, …

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SEO Tips for 2022

Search engine optimization (SEO) is one of the most important aspects of online marketing. It can help you get your website ranked higher in search results, which means more traffic and more sales. In this guide, we will discuss the latest SEO trends that will dominate in 2022. We will also provide tips on how …

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