marketing automation

Marketing Automation and Lead Nurturing in the Time of COVID-19

Marketing automation has revolutionized marketing and sales processes for all types of businesses. Even non-profits, associations, and educational institutions can benefit from an expertly executed marketing automation effort. The robots are taking over! But, is it still OK to nurture leads in a pandemic using marketing automation? Can the robots have a heart? My daughter …

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Wellspring Digital Chats: Mathew Sweezey, Director of Market Strategy at Salesforce

We’re super excited to take you inside the mind of one of today’s most important marketers. This week’s Wellspring Digital Chat is with Mathew Sweezey, Director of Market Strategy at Salesforce. He is also the author of a book we love here at Wellspring Digital, The Context Marketing Revolution. We highly recommend you pick it …

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Marketing Automation: Why It’s Vital for Your Business

Marketing Automation is essential for attracting customers—which ultimately brings in revenue. By automating marketing tasks, we free up resources you could be expending on creating new leads for your company. Through marketing automation, tasks such as emailing initial prospects, following up on demo requests, scheduling appointments, and other necessary but timely processes can be taken …

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4 Ways to Boost Sales with Marketing Automation

Marketing automation is all about using one platform to automate all of your digital marketing activities. Automating tasks such as email marketing, social media posting, and pay per click campaigns not only makes your digital marketing more efficient, but it also provides a more personalized experience for your customers and a holistic view of how …

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Wellspring Digital Acquires Absolute Web Designs of Cincinnati

Wellspring Digital Completes Third Acquisition of 2018 on Growth Trail We would like to announce our third acquisition of 2018 with the completed deal for Absolute Web Designs based in the Cincinnati metro area. The press release is here. Bebe Kinnett, founder of Absolute Web Designs joins Wellspring Digital as VP Special Projects, and two …

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Add Digital Jet Fuel with Video, GMB, Mobile, Marketing Automation & More

Digital marketing from the trenches: our Managing Partner, Karl Hindle, gives his perspective on digital strategies which are working and which you can actually use in practice We are now way past the point where the question whether adding digital marketing to your mix is a good idea. Businesses must have an effective set of …

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