digital marketing

Wellspring Digital Chats: Neal Schaffer, Author, The Age of Influence, Influencer Marketing Speaker & Consultant

We’re excited to share Neal Schaffer with you. He is the author of The Age of Influence and one of the foremost experts on influencer marketing. In this interview we talk about: Your Employees as Influencers Micro and Nano-Influencers Content Sourcing How to Treat Influencers Brands as Influencers Influencer marketing is nothing new and there’s …

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Is Using Free Website Builders in 2020 Good or Bad?

Website builders and technology have improved dramatically in the past few years. This is good news, especially if you lack experience, time, or money. There once was a time, if you needed a website, you needed design and development skills or the budget to hire expensive skilled designers and developers. No longer. Website building platforms …

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Wellspring Digital Chats: David Meerman Scott, Best Selling Author and Marketing Authority

We’re very excited to bring you some really groundbreaking stuff here… Fanocracy. It’s the concept that our next guest, David Meerman Scott, and his daughter Reiko Scott, detail in their new book called, well, Fanocracy. We’re really digging this book here at Wellspring Digital. We highly recommend you grab it. It will change your thinking …

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Marketing Automation and Lead Nurturing in the Time of COVID-19

Marketing automation has revolutionized marketing and sales processes for all types of businesses. Even non-profits, associations, and educational institutions can benefit from an expertly executed marketing automation effort. The robots are taking over! But, is it still OK to nurture leads in a pandemic using marketing automation? Can the robots have a heart? My daughter …

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Wellspring Digital Chats: Mathew Sweezey, Director of Market Strategy at Salesforce

We’re super excited to take you inside the mind of one of today’s most important marketers. This week’s Wellspring Digital Chat is with Mathew Sweezey, Director of Market Strategy at Salesforce. He is also the author of a book we love here at Wellspring Digital, The Context Marketing Revolution. We highly recommend you pick it …

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Wellspring Digital Chats: Christopher S. Penn, Co-Founder and Chief Data Scientist of Trust Insights

We’re starting a new video series of interviews with some of the smartest marketers we can get our hands-on. We’re excited to kick things off with every marketer’s favorite marketer, Chris Penn. In this interview, Chris talks about… The evolution of marketing in the last 10 years The power of “They Ask, You Answer” AI …

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