Wellspring Digital Chats

Wellspring Digital Chats – Shonali Burke, Social PR Pioneer, Digital Innovator, and TEDx Speaker

Today we have a good buddy of mine and the first person to mention the term “social PR” to me years back. She’s on lots of best-of lists and should definitely be on yours. We get to the bottom of: Why creativity is about being nimble, flexible, and versatile Human to human marketing Why brands …

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Wellspring Digital Chats – Mike King, SEO, Founder and Managing Director for iPullRank

Today we have an SEO, self-described Marketing Technologist, keynote speaker, Search Marketer of the Year, and rapper. I first met Mike when we were speaking at a Digital Summit conference, I miss those. In this episode, we discuss… Mobile-first indexing Missing SEO tools Team alignment and marketing success Relying on Google for SEO answers Similarities …

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Wellspring Digital Chat – Amber Naslund, Principal Content Consultant at LinkedIn

Amber Naslund is a buddy who happens to be one of the smartest marketers and the best B2B content expert I know. I’m certain you will agree. In this interview, we discuss… Boring B2B Content and How to Fix It B2B Buying Is an Emotional Process Marketing as a System Content Marketing Is a Long …

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Wellspring Digital Chats – Alan K’necht, Canadian Search Awards Judge, Speaker, and Analytics Wrangler

It seems silly to say that 20+ is a very long time but in terms of the Internet, it is. Alan K’necht was working with search and analytics before there was a Google and even a Yahoo! It’s important to understand the history of search because it gives us insight into the motivations of the …

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Wellspring Digital Chats – Zach Messler, Messaging & Product Marketing Magician

I met Zach on one of those countless Zoom things and knew right away that he was someone who needed to be on our Wellspring Digital Chat series. Zach is that rare breed who can help you develop messaging and positioning that actually works! Here’s what we got into on this chat… How important are …

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Wellspring Digital Chats – Duane Forrester, VP of Industry Insights with Yext

Duane Forrester is one of those SEOs who every other SEO knows. He is a wealth of information on the subject, so much so that this interview runs a little on the longer side. Trust me, it’s worth it! You simply cannot teach what Duane knows. Officially, Duane is the VP of Industry Insights at …

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Wellspring Digital Chats – Jim Hedger, SEO Expert and Co-Host of the Webcology Podcast

Jim Hedger is what we like to call an FOK, friend of Karl. Karl Hindle, our fearless CEO is an old-school, hardcore SEO. As such, he’s friends with all the other grumpy SEOs who have been doing this for 20+ years. Luckily, Jim Hedger is an absolute delight. So, we won’t hold the FOK status …

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Wellspring Digital Chat – Scott Stratten, Best Selling Author of Unmarketing

OK, you are in for a real treat on this one. Scott Stratten is one of our favorite marketers, sorry Unmarketers. Scott Stratten is the best-selling author of Unmarketing which is a must-read for every marketer out there. His blog, Unlearn, is also a must-read. And this interview is a must-watch! In it, we discuss… …

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Wellspring Digital Chat – Tim Capper, Local SEO and Google My Business Expert

In this episode of Wellspring Digital Chats, we have a good friend of Wellspring Digital and a foremost expert on Google My Business, Tim Capper. There is some really useful stuff in this one. Picking Tim’s brain was a treat for me and will be for you too. Our fearless leader, Karl Hindle, told me …

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Wellspring Digital Chat – Adele Revella, Founder and CEO of the Buyer Persona Institute

Adele Revella literally wrote the book on buyer personas. She also founded the Buyer Persona Institute. So, if ever there was an expert on buyer personas, it’s Adele! I have relied on Adele and the Buyer Persona Institute for years. She is a living, breathing encyclopedia (those were info sources before Google) of all things …

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