It doesn’t matter what industry you’re trying to win – content marketing has to be part of your marketing strategy. As we’ve watched the evolution of content marketing and how important it is for search engine optimization, brand awareness, and more, there are trends that have emerged in recent years that should be part of …
Your content marketing needs a kick! It needs some spice, some extra flavor. Yes, I know, all of my references are dated, sue me! In my day, Emeril Lagasse was the chef to watch on Food Network (this is when Bourdain was still on there). Why? Because everything he made was kicked up a notch. …
Does your website or blog feature evergreen content? This type of content has a longer shelf life than most of the information we publish. Because it’s not tied to the latest headlines, evergreen content remains relevant for years and attracts inbound links. As you know, Google loves sites with plenty of genuine links coming in. …
Does Your Website or Blog Feature Evergreen Content? Read More »
As the coronavirus pandemic wears on, many businesses are thinking about how best to use content marketing to achieve business goals. It’s a complex undertaking. On one hand, no one wants to be seen as attempting to profit from the pain and misery of so many people. On the other hand, consumers are engaging with …
It’s no secret that informative and useful content can help you in many ways, whether it be with your SEO, building brand awareness, or establishing a stronger social media presence. But, this only happens if your content is seen. Your need more eyeballs on that great content… Yes, those are eyeballs, thanks to my talented …