Scott Baradell – Author of Trust Signals: Brand Building in a Post-Truth World [Podcast]
When my friend and Wellspring Digital Chat alum, Gini Dietrich, makes a recommendation, take it! Gini posted the introduction to Scott’s book, Trust Signals: Brand Building in a Post-Truth World, on her blog, and when I got to his new definition of PR, I was hooked! I was in, all the way! I bought the …