> Articles by: Kim Chappell

Kim Chappell

Kim Chappell is the Owner of The Market Connector, Executive Editor of Dine Wine & Stein Magazine, author of Conquer the Trend Wave, and Resident Content Guru at Wellspring Digital. The Market Connector, founded by Kim in 2017, provides content creation and consulting services to business development specialist. With over twenty years of Product-to-Market experience, Kim brings a unique vision to content development. You can follow Kim @TheMarketConnector on Facebook or on LinkedIn

How to Bridge the Gap Between Paper and Digital Content

Have you noticed the surge in eBooks, digital magazines, and blogs? As digital marketers, we have been tracking the trend for the past five years. Long-version content and digital have been trending upward, but the COVID-19 crisis escalated the surge. Are you ready to move to digital, long-version content? It is time to bridge the …