Kim Chappell

Kim Chappell is the Owner of The Market Connector, Executive Editor of Dine Wine & Stein Magazine, author of Conquer the Trend Wave, and Resident Content Guru at Wellspring Digital. The Market Connector, founded by Kim in 2017, provides content creation and consulting services to business development specialist. With over twenty years of Product-to-Market experience, Kim brings a unique vision to content development. You can follow Kim @TheMarketConnector on Facebook or on LinkedIn

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Marketing Automation Provides Answers – Multi-Touch Revenue Attribution for the Win

In this post we will find out how Marketing Automation and Multi-Touch Revenue Attribution can answer today’s critical business questions… How much does closing a sale cost? How much time? What level of effort? Do our customers even care about our product while they are in crisis mode? During a robust economy, we don’t ask …

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