Jon-Mikel Bailey

Jon-Mikel Bailey is the Chief Development and Marketing Officer for Wellspring Digital, a full-service digital marketing firm specializing in SEO, PPC, Marketing Automation, and Content Marketing. He has been published in MarketingProfs, Business2Community, SpinSucks, {Grow}, Social Media Today, and more. He has spoken at the Digital Summit Series, MarketingProfs, ITE, Grant Thornton, and others.

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Are You Wasting Money with Your PPC Campaign?

No one likes to waste money. Unfortunately, with PPC, pay-per-click advertising, it’s not always clear that you are wasting money. First, let’s clarify what I mean by PPC. PPC or pay-per-click advertising is an all-encompassing term that covers the following, at a minimum… Google AdWords Bing AdWords Social Media Advertising (Facebook, Twitter, LinkedIn, etc.) Amazon …

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Wellspring Digital Chat – Scott Stratten, Best Selling Author of Unmarketing

OK, you are in for a real treat on this one. Scott Stratten is one of our favorite marketers, sorry Unmarketers. Scott Stratten is the best-selling author of Unmarketing which is a must-read for every marketer out there. His blog, Unlearn, is also a must-read. And this interview is a must-watch! In it, we discuss… …

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Wellspring Digital Chat – Tim Capper, Local SEO and Google My Business Expert

In this episode of Wellspring Digital Chats, we have a good friend of Wellspring Digital and a foremost expert on Google My Business, Tim Capper. There is some really useful stuff in this one. Picking Tim’s brain was a treat for me and will be for you too. Our fearless leader, Karl Hindle, told me …

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Wellspring Digital Chat – Adele Revella, Founder and CEO of the Buyer Persona Institute

Adele Revella literally wrote the book on buyer personas. She also founded the Buyer Persona Institute. So, if ever there was an expert on buyer personas, it’s Adele! I have relied on Adele and the Buyer Persona Institute for years. She is a living, breathing encyclopedia (those were info sources before Google) of all things …

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Ann Handley, Scott Monty, and Jay Baer on the Importance of Empathy in Marketing

We do this little video podcast thing called the Wellspring Digital Chat. Check it out if you haven’t already. Some of the smartest marketers out there come and chat about digital marketing challenges, ideas, and future trends. I noticed a certain trending topic in the last few interviews I did… empathy in marketing. So, I …

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Wellspring Digital Chats – Jay Baer, Best Selling Author and Principal at Convince and Convert

Today we are very fortunate to have the one and only Jay Baer. Jay is a best selling author and sought after keynote. I have been looking forward to this one. His books are always in my recommendation lists. Talk Triggers, Youtility, and Hug Your Haters should be required reading for any marketer. And they’ve …

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Wellspring Digital Chats – Scott Monty, Former Social Media Marketing Svengali at Ford, Keynote, Consultant

If you’ve read any good book on social media marketing, then chances are very likely that you heard of Scott Monty. Scott’s efforts with social media marketing at Ford Motor Company are legendary. The former CEO of Ford Motor Company, Alan Mullaly, called Scott a “visionary.” That’s high praise from someone like Alan. But, there …

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